As the decades wore on, the characters became intergenerational, able to appeal to kids and adults who remembered them from their youth. To celebrate one of our most beloved National holidays here at General Mills, we’re looking back at some of our favorite cereals from the 80’s and 90’s – the ones that spark fond memories of Saturday mornings, and the ones that make us miss our childhood. General Mills - Strawberry Shortcake -NEW- cereal box - 1982 Not a box I've been hunting for, exactly, but it's one I thought I should get when I saw it, as I'm sure a lot of folks have fond memories of this one. Quaker’s Mr. T cereal bombed. The deal largely put an end to the licensing promotions. About This Image: Title: 1982 Strawberry Shortcake Cereal Box Submitted by DiClassic1 on 8/5/2010 Comment from submitter: This is the box from when Strawberry Shortcake Cereal from General Mills was first introduced - note the word "new" on the strawberry. Tips. COMMUNITY RULES | A team from General Mills, including the Pillsbury Doughboy, surprised Brown with the news during a celebratory event at SELECT on Saturday. Raise your spoons, cereal lovers, National Cereal Day in the U.S. is almost here! This cereal was described on the box as an "artificial strawberry flavor frosted corn cereal." The frosted corn puffs came in strawberry and chocolate. Its Kenner toy division … If Ralston’s Jetsons grew stale on shelves, Bill and Ted's Excellent Cereal was ready to go. Ralston continued the tie-ins into the 1990s, with the Family Matters-endorsed Urkel-Os joining cereals based on The Addams Family, Batman Returns, and others, usually paying a 3 to 5 percent royalty on each box sold to the licensors. Never mind that many of the concoctions were almost identical—the Spider-Man and Teenage Mutant Ninja Turtles cereal had pieces resembling Ralston’s Chex cereal relabeled “spider webs” or “ninja nets.” Fans of the properties ate it up. She became so popular that she was introduced immediately alongside three friends – Blueberry Muffin, Huckleberry Pie and Apple Dumpling. Other names in the running for this cereal include, And don’t forget about the Sprinkle Genie, the cereal’s, The Sprinkle Genie mascot was voiced by popular comedian Dom, without the sweet cinnamon flavor of Cinnamon Toast Crunch, The cereal was first introduced in 1983 with the slogan “Tastes like Cinnamon Toast. In serving bowl, place strawberries; top with yogurt mixture, cereal and lemon zest. It was up to the kids to stop him from spoiling the fruity surprises! From: General Mills Introduced in 1977 This cereal was described on the box as "the frosted cereal that makes artificial flavored strawberry milk - just add milk". The cereal was first introduced in 1983 with the slogan “Tastes like Cinnamon Toast,” but it wasn’t until 1992 when the cinnamon swirls were added to the cereal. Fans could wake up on Darth Vader bedsheets, brush their teeth with a Yoda toothbrush, and slip on a Chewbacca backpack before catching the school bus. And in 1995 it was given the slogan: “The taste you can see!”, was discontinued in 2006, but it had become so popular that. Much like Coco Pops, this 1970s brand of cereal from General Mills turned your bowl of breakfast into flavored milk. She manages "A Taste of General Mills," and helps represent the company on various social media sites, and contributes to the company intranet and website. lueberry Muffin, Huckleberry Pie and Apple Dumpling, But she wasn’t around for long. Hanna Johnson is a corporate communications associate at General Mills, based in Minneapolis, Minnesota. 1/8-inch thick, or the thickness of a nickel. The sweet new makeover rolled out in 1991 with red raspberry clusters, yellow lemon wedges, purple grape clusters and orange balls. It became so popular. But she wasn’t around for long. Before making her cereal debut in 1981, Strawberry Shortcake appeared on greeting cards, bedding, pajamas, gift-wrap and even party hats. In September 1982, General Mills debuted a Strawberry Shortcake cereal, the first to be based on a licensed fictional character. Don’t forget to tag us on Instagram or Twitter – @generalmills. They also tried short-lived test versions of her friends Blueberry Muffin and Orange Blossom. BAKE: TEMP. Sprinkle Spangles was “a kid’s dream come true!” when it came out in 1993 with its delicious sugar cookie flavor and colorful sprinkles. The company’s Nintendo Cereal System in 1989 had one box with two different bags of multi-colored cereal. Brand New. Tony the Tiger was introduced by Kellogg’s in 1951 and quickly became the solo mascot for Frosted Flakes after cohorts Katy the Kangaroo, Newt the Gnu, and Elmo the Elephant fell by the wayside. General Mills puts DVDs in 10 million cereal boxes this summer via a joint promotion with DIC Entertainment. Strawberry Shortcake was first developed by American Greetings in 1977. Released in 1985—at the point in Cabbage Patch mania where adults were getting into physical altercations over the dolls—it sold well, and Ralston seemed to have found its niche. The company found its most enduring tie-in with its marshmallow-stuffed Ghostbusters cereal, which remained a bestseller for an incredible five years running. Today, there’s nostalgia for these edible gimmicks. The fruity cereal was discontinued in 2006, but the iconic shapes returned to store shelves in 2018. C-3POs, in contrast, suffered from a lack of any new Star Wars movies after 1983.). Funko, the company behind the Pop! (3) General Mills Monster Cereals Glow In The Dark Pencil Tops Cereal Prize Premium Monster Glow-in-the-Dark Pencil Top Advertising Character #2144 Sold. To cement their status as cereal king, General Mills wound up buying Ralston in 1996 for $570 million. Cereals based on Donkey Kong, Spider-Man, Gremlins, Rainbow Brite, Barbie, Hot Wheels, and Batman made what would otherwise be generic cereals palatable to a youth demographic and had novelty beyond the brand associations. Some cereal loyalists even try to replicate the flavors, mixing Lucky Charms and Crispix to mimic the distinctively chalky taste of Spider-Man cereal. The release of Strawberry Shortcake Cereal was a cereal milestone. Hanna Johnson is a corporate communications associate at General Mills, based in Minneapolis, Minnesota. Layer yellow cake crumbles with vanilla mousse and strawberries. Kenner, in turn, had a licensing deal with American Greetings, owners of the popular Strawberry Shortcake property. Buy It Now. From United States. Strawberry Shortcake was discontinued in 1985. A delicious recipe featuring only the best products from General Mills Convenience and Foodservice. But you often see other contributors too, who represent a variety of voices and industry-leading experts at General Mills. General Mills, then and now one of the leading cereal manufacturers, owned toy company Kenner. Prepare cake mix according to box directions. Tags: retro toys food cereal strawberry shortcake retro food 1980s 1980s food General Mills been discontinued over the years, they still hold a special place in our cereal-loving hearts. From time to time, we also feature guest bloggers from outside the company. Strawberry Shortcake was d, sugar cookie flavor and colorful sprinkles. Others, like Batman, came with super-sized prizes like a coin bank that was shrink-wrapped to the box. Advertisements for Hidden Treasures featured H.T., an inquisitive robot who used his scientific gifts to determine which pillows contained the fruity filling. CONTACT GENERAL MILLS. . LEGAL TERMS | Before making her cereal debut in 1981, Strawberry Shortcake appeared on greeting cards, bedding, pajamas, gift-wrap and even party hats. (Propped up by an animated series and a 1989 sequel, it kept the property visible. But it was also hard to muscle in on the market with so many of those mascots dominating shelf space. From United States. 1 lb 4.00 oz. Divide batter equally in to 2 greased or parchment-lined full sheet pans. General Mills - Strawberry Shortcake -NEW- cereal box - 1982 Not a box I've been hunting for, exactly, but it's one I thought I should get when I saw it, as I'm sure a lot of folks have fond memories of this one. cereal, based on the smash 1982 movie. More posts by this author C $7.55. 2 1/2 cups. Combine milk and butter in large mixing bowl; add muffin mix and stir until batter is smooth. The primary bloggers of “A Taste of General Mills” are members of the company’s Corporate Communications team. It wasn’t until 1984—seven years after the original Star Wars hit theaters—that fans could purchase C-3POs, a puffed-wheat breakfast concoction that featured the golden droid on boxes. When neither product managed to reach Shortcake-level success, General Mills stopped pursuing licenses in 1985. , but it wasn’t until the early 90’s when it introduced its fan-favorite fruit shapes. She manages "A Taste of General Mills," and helps represent the company on various social media sites, and contributes to the company intranet and website. Strawberry Shortcake was first developed by American Greetings in 1977. Fold in strawberries; deposit #10 scoop of batter into greased or paper-lined muffin pans. General Mills Strawberry Shortcake Cereal Strawberry Shortcake was a popular doll developed by American Greetings in 1977 who was licensed for her own cereal in 1981. So, in 1982, Strawberry Shortcake cereal was introduced. And in 1995 it was given the slogan: “The taste you can see!”. Learn about some of the top cereals sold by U.S. based General Mills, including Cheerios, Kix, Lucky Charms and Monsters. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.Often nicknamed "Big G", the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, … In September 1982, General Mills debuted a Strawberry Shortcake cereal, the first to be based on a licensed fictional character. A Pac-Man cereal followed. And just a year later, we launched French Toast Crunch, aka maple-flavored deliciousness. It wasn’t until the 1980s that cereal makers took notice of census reports hinting at a growing population of kids under the age of 9 and began plotting ways to appeal to tiny, outstretched hands at grocery stores. She began her career at General Mills in 2019. The cereal was discontinued in 2006, but it had become so popular that we brought it back in 2015. While it was “berry delicious,” it also didn’t stick around for berry long. Cereals have long relied on colorful characters as a way of marketing their wares. Trix Cereal has been around for more than 60 years, but it wasn’t until the early 90’s when it introduced its fan-favorite fruit shapes. Their solution was existing brand recognition. Note that there are things we won’t blog about or comment on, such as commodity markets, rumors, competitive actions, financial markets or speculation. The delay was the result of changing tastes in the realm of product licensing. But that was hardly the end of tie-in corn puffs. Shortcake fans devoured it. – and we’ll notify you about our latest posts. After the first two specials, the third in 1982 was heralded in with the aid of a new cereal by General Mills. But by the time one cereal began to decline, another was ready to take its place. Sprinkle Spangles was discontinued in 1994. Don’t forget to tag us on Instagram or Twitter, Subscribe to “A Taste of General Mills” by email –. appeared on greeting cards, bedding, pajamas, gift-wrap and even party hats. Because launching a brand-new cereal was such an expensive proposition—marketing costs could grow to $40 million during the first year alone—it made more sense for Ralston to capitalize on existing properties, where their expenditure might only be $10 to $12 million. Thanks for visiting “A Taste of General Mills.”, ©2021 GENERAL MILLS INC | Other names in the running for this cereal included Sprinkle Dazzlers, Sprinkle ‘Splosion, Sprinklicious, and Sprinkle Speckles. 1986 Strawberry Shortcake cereal High Quality Metal Magnet 3x4 inches 8925. Breakfast cereal. Check out our recipe for Strawberry Shortcake Cupcakes. Quickly, General Mills pursued an E.T. 325°F. She became so popular that she was introduced immediately alongside three friends – Blueberry Muffin, Huckleberry Pie and Apple Dumpling. Equivalent Grain Cups; General Mills Brings Hands-Free Bulk Cereal Dispensers to Campus Cafeterias; General Mills Convenience Announces National Rollout of Pillsbury™ Stuffed Waffles ; General Mills Convenience Brings Mott’s® Fruit Flavored Snacks to C-stores Store aisles were soon stocked with boxes bearing Toucan Sam (Fruit Loops); Snap, Crackle, and Pop (Rice Krispies); and the dubiously ranked Cap’n Crunch. Convection Oven*. wasn’t until 1992 when the cinnamon swirls were added to the cereal. details... (4) Matching STRAWBERRY SHORTCAKE Drinking Glasses Strawberry Shortcake Cartoon Character Drinking Glass #2256 Sold. Arriving in 1984, the company believed a sequel—which never materialized—would keep it flying off shelves. General Mills Brings Five of the Top K-12 Cereals to Schools in 2 oz. Bake as directed below and allow to cool. General Mills Strawberry Shortcake Cereal Box Cover 4x6" Photo Night Light. The June-August campaign centers on five DVDs featuring TV show episodes and shorts for DIC animated characters Strawberry Shortcake and Madeline; Liberty’s Kids; Inspector Gadget and Gadget Boy; Sabrina: The Animated Series; and Super Mario Bros. and Heathcliff. Not everyone could make the premise work. A chocolate version of the cereal was introduced at the same time. Their first attempt was a sugary riff on Cabbage Patch Kids. vinyl figures, maintains a line of themed cereals based on Pac-Man and less obvious properties like The Golden Girls. Not satisfied with only one tie-in to the venerable franchise, General Mills also commissioned a second cereal based on Strawberry’s artistic friend from Big Apple City: Orange Blossom Cereal. The next few years would see a number of Ralston products hit stores. Why spend time and effort creating a new cereal mascot when they could effectively lease one with a built-in fan base? This 90’s cereal led kids on a treasure hunt for sweetened corn pillows filled with cherry, orange or grape fruit–flavored centers. General Mills is introducing a new cereal hoping to get a bigger bite of the breakfast food market. Strawberry gelatin provides the lovely pink hue in moist cupcakes, and a cream cheese icing tops the cakes beautifully. Ralston Purina, a conglomerate that counted both breakfast cereal and dog food among its offerings, was faced with only minimal market share when compared to the “Big Two” titans: General Mills and Kellogg’s. She began her career at General Mills in 2019. As one brand executive put it: Kellogg’s doesn’t need the Teenage Mutant Ninja Turtles when they’ve got Corn Flakes. 4 watchers. Bake as directed below and allow to cool. Hidden Treasures was available from 1993 to 1995. Tags: retro toys food cereal strawberry shortcake retro food 1980s 1980s food General Mills So, in 1982, Strawberry Shortcake cereal was introduced. 1 box. You can still find it on store shelves today. The tidal wave of merchandising following the release of Star Wars in 1977 was a fundamental transformation in how pop culture could be monetized. Cut dough with 4 1/2-inch round cutter, and place each piece on back of sprayed muffin cup to form a tart shell. Although some of these have been discontinued over the years, they still hold a special place in our cereal-loving hearts. Plaintiff alleges that the marketing of this new cereal infringes on plaintiff's copyright and trademark rights transferred by the licensing contract. Our blog seeks to provide unique perspectives on news and behind-the-scenes stories from General Mills’ businesses and brands around the world. PRIVACY POLICY | Buy It Now +C $20.67 shipping estimate. Strawberry Shortcake Was First. Brand New. Defendant General Mills, Inc. ["General Mills"] also obtained from American Greetings an exclusive license to depict the Strawberry Shortcake characters on a cereal by the same name. Thousands of items, ranging from clothing to toys, were produced from dozens of licensees. You can subscribe to our posts via RSS or email. If all this cereal talk is leaving you hungry, pour yourself a bowl of your favorite cereal and join our #NationalCerealDay celebration this week by sharing your #cerealselfie on social. Strawberries, IQF, thawed, drained, crushed. "It's berry delicious." It’s hard to imagine growing up without the sweet cinnamon flavor of Cinnamon Toast Crunch for breakfast. Owing to their status as a tie-in product, these cereals had one fatal flaw: They typically sold well for just 14 to 18 months, whereas Tony the Tiger could keep moving flakes for decades. The breakfast food was inspired by the cartoon character Strawberry Shortcake who was originally created to grace greetings cards. General Mills’ Strawberry Shortcake cereal was like a strawberry version of the notable frosted corn flakes with fruity flavoring that hit shelves in 1982. National holidays here at General Mills, we’re, back at some of our favorite cereals from the 80, ones that spark fond memories of Saturday mornings, and. H.T., an inquisitive robot who used his scientific gifts to determine which pillows, It was up to the kids to stop him from spoiling the, our yourself a bowl of your favorite cereal and join our #, on social. It became so popular, in fact, that it has become one of our most requested cereals to bring back. Bake as directed below and allow to cool before serving. Strawberry Shortcake w/ Apricot Commercial These are the videos that we've compiled for Strawberry Shortcake cereal from General Mills. If you have a comment about our blog posts, or would like to suggest a topic, send an email to contact.blog@genmills.com. While it was “berry delicious,” it also didn’t stick around for berry long. But for the most part, the industry has fallen back on the same standbys that were popular 70 years ago. Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts. Roll each piece into thin rectangle approx. The lone exception to that escapist morning routine? *Rotate pans baked in a convection oven one-half turn (180°) after 5 minutes of baking. The company is doing so by jumping on the pumpkin spice … General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. Strawberry Shortcake. C $27.90. Star Kevin Costner refused to appear on the box, diminishing the association. At a time when hunger relief is needed most, we’re proud to support a new campaign from the, Pillsbury Bake-Off Contest history comes home, Flour fueled a huge WWI hunger relief effort, The ultimate guide to our Star Wars cereals, Nature Valley leads the way to a more recyclable future, General Mills Foodservice doubles down on supporting restaurants, How the General Mills supply chain is responding to COVID-19. 7 … Also, follow our updates and connect with us on Twitter, YouTube, LinkedIn, Instagram and GeneralMills.com. It was based on the the character Strawberry Shortcake who was originally designed in 1977 to appear on greeting cards for … 5 Minutes Prep 5 Minutes Total 1 Serving Enjoy the sweet flavor of fresh strawberries topped with yogurt whipped topping, bright hint of lemon and the crunch of Honey Nut Cheerios™ cereal. You can still find it on store shelves today. Watch hundreds of other classic '80s commercials at youtube.com/MrClassicAds1980s DO NOT SELL MY PERSONAL INFORMATION | It also features employees who have dedicated their careers to the company’s mission: We Serve the World by Making Food that People Love. The Sprinkle Genie mascot was voiced by popular comedian Dom DeLuise who’d say, “You wish it, I dish it.”. It wasn’t until the 1980s that the major cereal companies figured out that people wanted to literally consume their entertainment. Ralston’s own Prince of Thieves cereal, an attempt to capitalize on 1991’s Robin Hood: Prince of Thieves movie, was victimized by contractual limitations. About This Image: Title: Strawberry Shorcake Cereal Box Submitted by Mr Breakfast on 10/3/2008 Comment from submitter: The front and back of a box of General Mills' Strawberry Shortcake cereal. Strawberry-Lemon Shortcake Bowl. To visit the main page for Strawberry Shortcake cereal, click here . Unopened boxes of Batman cereal pop up on eBay from time to time. TIME. General Mills was the first cereal company to introduce a product using a licensed character. The fruity cereal was discontinued in 2006, but, Strawberry Shortcake was first developed by American Greetings in. And don’t forget about the Sprinkle Genie, the cereal’s spokes-character who granted wishes for a sprinkled breakfast. that it has become one of our most requested cereals to bring back. ALL RIGHTS RESERVED | While it made Ralston profitable, it also made them appealing for a buyout. Conceived through a partnership between General Mills and Kenner, who had a license through American Greeting Corporation, it has the distinction of being the first of the eighties trends to be immortalized in cereal … To the great satisfaction of General Mills executives, it was a major success.
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