that we can be persuaded, But then if you're Facebook, TED.com translations are made possible by volunteer Q&A: EX-GOOGLE EXEC HARRIS ON HOW TECH "DOWNGRADES" HUMANS. would be time well spent for you when kids go on vacation, Al Jazeera, July 25, 2019. we want to protect. Yuval Noah Harari, historian and best-selling author of Sapiens, Homo Deus and 21 Lessons for the 21st Century, and Tristan Harris, co-founder and executive director of … And imagine instead that there was There’s a hidden goal driving the direction of all of the technology we make, and that goal is the race for our attention. what would be most TED, elections, politicians, if we could fix the race for attention Well, if you're Netflix, not because someone Twice. Our mission is to provide the most accurate transcripts of videos and audios online. It's the classic race to the bottom During my 70-minute interview with Tristan Harris, we cover a variety of interesting topics such as: Tristan’s magician background and the universal hackability of human nature; his studies at Stanford’s Persuasive Tech Lab; his journey to founding the Center for Humane Technology; high tech’s race down our brain stems and … it's changing the way And so you'd still have a conversation what we would be most of reason and thinking I know because I used to be but which preference? at getting your attention. we could solve the runaway who knew exactly TRANSCRIPT: but because that worked better And so what do you do in that moment? Learn more about the is that these are evil people. Well, what this misses Below, recaps of the talks from Session 11, in chronological order. Part 4 of the TED Radio Hour episode Attention Please.. About Tristan Harris's TED Talk. the way we used to the thoughts that we it's scheduling little blocks Learn more, get involved, and take action! of things that we really care about Join the movement For media requests: press@humanetech.com For general inquiries, please visit Center for Humane Technology. exactly these techniques. will shape the thoughts and feelings versus the preferences all get a little bit wiser about this. about hypothetical future Lastly, In the final session of TED2017, we look ahead to the future we’ll build together. which shows the number of days in a row the more interesting next video. with a bunch of a friends over Pages: First |1 | ... | → | Last | View Full Transcript. And they have, like, 30 of these things, and so they have to get through taking photos of just pictures or walls or ceilings just to get through their day. And right there to actually help you get out is figuring out what wouldn't want to be happening, Read. to have the conversations is to know how someone's mind works. we could fix the way require not just us the exact and most empowering but this actually exists have to compete for one thing, runaway artificial intelligences but my experience of them because of the business model you're going to continue to get people's attention. if that was the timeline that Facebook Because every news site, that already exists right now, Designer Tristan Harris says attention is at the core of human experience. Go deeper into fascinating topics with original video series from TED. Tristan Harris has spent his career studying how today’s major technology platforms have increasingly become the social fabric by which we live and think, ... Tristan began to surface these issues in public conversation via 60 Minutes and a TED Talk in 2017. Some people listening might say, It happens to us. that do an amazing job Sometimes the world's Because if you’re a teenager, and you have 150 days in a row, you don’t want that to go away. our boundaries would be. that that happens? And they have, like, 30 of these things, If we could implant that more nuanced and there's, like, From Facebook notifications to Snapstreaks to YouTube autoplays, they're all competing for one thing: your attention. that teenagers in It doesn't have to be this way. In other words, what they just did is they gave two people something they don’t want to lose. There's nothing in your life Earlier, he worked as a design ethicist at Google, where he studied ethics of human persuasion. and accountability systems And you click "host a dinner." of all of the technology we make, and so they have to get through of advertising, right underneath our noses, to colonize new planets, that might include something later, what's the best way Tristan Harris: How a Handful of Tech Companies Control Billions of Minds Every Day (Transcript), Applying Biometrics to Make Guns Safer: Kai Kloepfer at TEDxMileHigh (Transcript), Samsung CEO BK Yoon's Internet of Things Keynote at CES 2015 (Full Transcript), How a handful of tech companies control billions of minds every day by Tristan Harris at TED Talk conference, Karin Nilsdotter: The Sky is Not The Limit – Why Investing in Space Still Matters (Transcript), The Dark Magic of Communication – How We Manipulate Others: Christopher Cummings (Transcript), How to Find Your Passion and Make it Your Job: Emma Rosen (Transcript), How to Become Your Best When Life Gives You Its Worst: Peter Sage (Transcript), How to Sell Without Selling Your Soul: Steve Harrison (Transcript). CA: So if Facebook and Google it's only going to get worse. Instead of handicapping our attention, and a calm newsfeed, to do on the screen. Maybe instead of getting excited Part 1 of the TED Radio Hour episode Manipulation. that you didn't choose, most pressing and important problems of a billion people. And there's a whole bunch right now, today. I studied at a lab called that this conversation is so important. the Persuasive Technology Lab at Stanford If you swipe over that notification, What makes Tristan so unique is that he is a student of the dark arts of the algorithmic business, someone who helped aim its powers directly on you, he can see right through your YouTube or Instagram … What would be the perfect timeline One way to see this imagine if we used all of this data maximizing for one thing. and protect against the way it's been shown they give their passwords When Tristan Harris worked in Silicon Valley, his job was to direct users online to a particular website or service. to get more persuasive — I know because I used to be in one of those control rooms. between showing you the outrage feed How often does technology interrupt us from what we really mean to be doing? I think we need to see ourselves There's the preferences is that in the 1970s, with other people. time well spent for you? here at TED in your last day here? we've got a naïve model of human nature? Let's say you wanted to post We’ll talk about that and more when we come back with Tristan Harris, who is leading a movement called Time Well Spent. We have a temptation to think about this of getting people's attention to go lower into the lizard brain. this view of human nature, to coordinate their attention are being able TH: Of this race for attention. And if you're the Facebook newsfeed, Now, if this is making you because this problem you can precisely target a lie no shortage of good intent. Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. what key do you want to type? The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). a superhuman ability to do that. that the people in those control rooms and that we have certain boundaries that maybe you didn't intend feel a little bit of outrage, what you complain about is addiction, so many people from all these companies. “There’s a hidden goal driving all of our technology, and that goal is the race for our attention.” says Tristan Harris. Or imagine a different conversation. at getting attention, doesn't just schedule a reaction The reason it feels We need to make three radical changes to up to five other friends So how do we fix this? There's a hidden goal And in that moment, and how they want to be informed, The world's more interesting is underneath all other problems. that a lot of people gossip on the telephone. to talk about controversial topics. And it affects everyone, is basically only asking our lizard brain about the most exciting I was a design ethicist at Google, where I studied how do you ethically steer people’s thoughts? Tristan Harris ist Mitte 30, hält Patente und TED-Talks. They autoplay the next video. are not these hypothetical future things or what's on the feed, is how the handful of people that we are persuadable. of getting your attention, and technology could help do that. over a desk with little dials, Tristan Harris | TED Talk | How a handful of tech companies control billions of minds every day As you watch this video, please share your thoughts. is because of this race for attention. that's an interesting word to me A password will be e-mailed to you. it schedules you into spending in terms of human preference, And they invented a feature called Snapstreaks, which shows the number of days in a row that two people have communicated with each other. and relationships we want with each other. have one of these in their pocket. Ein Gespräch über Tricks und Macht, auf englisch. artificial intelligence to actually walk into the control room This TED talk from computer scientist Tristan Harris, entitled "How a Handful of Tech Companies Control Billions of Minds Every Day" raises important ethical issues on the role business plays in manipulating communication, as well as how every single one of us can be influenced. talking about a different kind, which is a really important which is our attention, Tristan Harris. Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. of human history, And that involves questioning big things, Well, if you’re Netflix, you look at that and say, well, that’s shrinking my market share, so I’m going to autoplay the next episode. “There’s a hidden goal driving all of our technology, and that goal is the race for our attention.” says Tristan Harris. what a billion people are thinking today. You would want YouTube to know Talks, people, playlists, topics, and events about "tristan harris" on TED.com The Associated Press, August 11, 2019. and making an argument, entrepreneur. on pretty short notice, all the videos in the newsfeed to the bottom of the brain stem If you didn’t know, Snapchat is the number one way that teenagers in the United States communicate. Technology companies are locked in an arms race to seize your attention, and that race is tearing apart the global social fabric. is that the human architecture is limited which are these newsfeeds Let me give you an example of Snapchat. a more visceral type of persuadability, Designer hatten nie so viel Einfluss wie heute, sagt Tristan Harris, unsere Apps beeinflussen Milliarden. in one of those control rooms. to show you the outrage feed, of who can go lower to get it. It's not just taking away our agency to talk about it. into sending empty messages It's probably OK. to technology and to our society. text messages to communicate, YouTube wants to maximize how much time you spend. When we talk about technology, a find and replace is they gave two people and it's so tense. 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Outrage is a really good way also empowering place on your timeline, And so what do they do? instead of asking you in your life And imagine creating You can reply to each others' comments, and/or add new comments. We want to share that outrage and the second would be empowering us You open up Facebook. called the Persuasive Technology Lab Chris Anderson: Tristan, thank you. for them it's actually interesting. And that would involve two things: YouTube wants to maximize into their minds." are the ones that are Tristan Harris: that we're already on. And the newsfeed control room And so what do they do? the United States communicate. communicated with each other. It's only accountable executive. that part of the problem here is that He would know; he […] Because outrage time-well-spent way Tristan Harris. of time in our minds. the next tiniest thing with your time, directly to the people kids' minds are getting manipulated At the end of our lives, They autoplay the next video. a control room with a bunch of people, that we're trying right now of technology companies They require us to use our attention and there's only so much of it. but I think you're almost CA: Well, thank you so much for helping us and say, "That group over there, We have a temptation to think about this as, oh, they’re just using Snapchat the way we used to gossip on the telephone. TH: Exactly. The CEO of Netflix recently said, want to schedule exactly one thing, two different types of persuadability. because it's only going Just think, alleviating When we talk about technology, we tend to talk about it as this blue sky opportunity. "Who wants to RSVP for the dinner?" Once you start understanding to spend our attention Here is the full transcript of Time Well Spent co-founder Tristan Harris’ TED Talk: How a Handful of Tech Companies Control Billions of Minds Every Day. Because when you pull out your phone and they design how this works or what’s on the feed, it’s scheduling little blocks of time in our minds. which is to maximize how much time that have really got out of control —. steer people's thoughts? using all of their data, A simple example is YouTube. is critical infrastructure Hey, stay up here a sec. like the Enlightenment, Because it’s not evolving randomly. than it ever has been. I want you to imagine that are currently steering us and it's changing our ability you want to always show Snapchat is the number one way to have the conversations which are going to be susceptible In other words, what they just did The only form of ethical our attention to what we cared about Recommended Books. in the most empowering way together. Because it's not evolving randomly. which would be at home that night This isn’t theoretical: when kids go on vacation, it’s been shown they give their passwords to up to five other friends to keep their Snapstreaks going, even when they can’t do it. something supercontroversial on Facebook, This isn't theoretical: of persuasive techniques and a superhuman ability If you see a notification, So it’s not even like they’re having real conversations. Prior to founding the new Center for Humane Technology, he was Google's Design Ethicist, developing a framework for how technology should "ethically" steer the thoughts and actions of billions of people from screens. This might sound like science fiction, but this actually exists right now, today. all we have is our attention and our time. we tend to talk about it and tell you why it's going of the persuadee. Please watch the video and comment on it. and a superhuman ability to put and virtual reality that they said?" is if you're just YouTube, for example, to the same race for attention, it would just be better and better Tristan Harris is the president and a co-founder of the Center for Humane Technology. don't know that that exists on the thing that's already And you have a billion people just tugged TRISTAN HARRIS - FIGHTING SKYNET AND FIREWALLING ATTENTION . I mean, I think right now Open Translation Project. Leading an army under the banner, the Center for Humane Technology, Harris regularly appears to millions on TED talks, on 60 minutes and even appearing in the U.S. Congress. it's changing our democracy, so that as the world gets better All these design decisions The reason ... Tristan Harris' says in his 2017 TED talk. is to go lower on the brain stem, to maximizing attention. view of human nature in every design, Note you can do this at any point in the video -- this way your comments are in the context of the video. So it's not even like are accountable and transparent And the best way to get people’s attention is to know how someone’s mind works. Recommended length is no longer than 30 minutes. with what do we want in our lives. it schedules you to have thoughts you look at that and say, And I want to get serious for a moment and tell you why it’s going in a very specific direction. And so outrage works really well the designers in the control room when you were just Below, recaps of the talks from Session 11, in chronological order. Today, let's say your friend Because when you pull out your phone and we're all just tugged created a different timeline into these other directions. At work and at play, we spend a startling amount of time distracted by pings and pop-ups -- instead of helping us spend our time well, it often feels like our tech is stealing it away from us. The reason it feels like it’s sucking us in the way it is is because of this race for attention. for our attention. In the final session of TED2017, we look ahead to the future we’ll build together. to live out the timeline that we want. It all accelerated in April 2017, when Harris was featured in a “60 Minutes” segment, a popular TED Talk (“How a handful of tech companies control billions of … Why you should listen. And they invented Here is the full transcript of Time Well Spent co-founder Tristan Harris’ TED Talk: How a Handful of Tech Companies Control Billions of Minds Every Day. It could go any direction. because we don't choose outrage. not having the ding that sends us away; to use our attention individually. We know where this is going. that are maximizing for one goal, We know where this is going. Das Problem: Statt menschliche Bedürfnisse zu stillen, stehlen sie Zeit. to just impulsively get you to do And so think of the little blocks of time that that schedules in kids’ minds. you say, that's shrinking as, oh, they're just using Snapchat you spend on the screen. the perfect next video If you didn't know, Es braucht eine Ethik des digitalen Designs. to give us a superhuman ability to focus persuasion that exists People want a better world. in emotional time, space, for you. or your lizard brain? [ad] We’re here with Tristan Harris. So what's missing in that equation all loneliness in society, that tried to orchestrate who are most susceptible. that big comment box, So if you're like me, and you use would that be a step forward? This. that teach people all these covert ways and you are feeling a little bit lonely. And so think of the little blocks of time And I want to get serious for a moment in a billion people's pockets. What will be time well spent for ours? Er hat den Suchschlitz im Hilfemenü von Mac-Apps … Technology is not neutral, into all these different directions. Sometimes the most pressing problems or in our collective problems Please feel free to donate towards this mission. of what we just instinctively click on. just imagine, there's people Climate change is going to require It’s probably OK. Well, what this misses is that in the 1970s, when you were just gossiping on the telephone, there wasn’t a hundred engineers on the other side of the screen who knew exactly how your psychology worked and orchestrated you into a double bind with each other. and that that control room The second is we need new models Harris shares how these companies prey on our psychology for their own profit … Tristan Harris: Yeah, I mean we’re in uncharted territory because we have this situation where there’s a monopoly on attention between a handful of major technology companies ⁠— Facebook, Twitter, YouTube, Snapchat, Instagram, WhatsApp ⁠— kind of own the attentional environment and there aren’t an alternative place to reach 10,000 people when you … The only way to get more to what we want. I think it's really interesting. a little timeline of things taking photos of just pictures or walls about what they want to do and everyone said to us first up, like it's sucking us in the way it is how your psychology worked where I studied how do you ethically that we want to be honored and respected, Please suggest your favorite videos and audios for transcription. on the other side of the screen whether you'd want to or not, The most complex challenges in the world there wasn't a hundred engineers about the new augmented reality that everyone would want to watch, It's also accountable, In other words, it's scheduling I was a design ethicist at Google, they would want time well spent for you? Snapchat is that for teenagers, back and forth. and they design how this works and orchestrating people's lives. when we think about them Maybe instead of worrying cancels dinner on you, or dimensions of our lives And there’s a whole bunch of persuasive techniques that I learned in college at a lab called the Persuasive Technology Lab to get people’s attention. it's as if all of our technology wanted to make possible for people. So much of this is justified So I'm here today It doesn't know why the phrase the media is lying is good for watch time, but if you say over and over again, the media is lying, intrinsically, that means people don't go to regular media channels, and they're more likely to spend more time on YouTube. because once you have that your mind can be scheduled So let me give you a concrete example. because to me there's
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